My Personal Story
Having spent over a decade in the vacation rental industry, I've noticed common challenges businesses face: managing finances, budgeting, and accounting. I've supported a diverse range of businesses, from budding start-ups to established companies with hundreds of properties. My unique approach lies in blending my technical expertise with clear, business-friendly communication. I'm passionate about helping people make sense of their finances, and I'm happy to be doing something I truly love every day.
Hi, I'm Malina

With a solid background in accounting and business management, I started my career after graduating from the University of Colorado with a degree in Accounting.
My career began at Winter Park Lodging Company, where I spent 11 years sharpening my accounting skills in the lodging industry.
My financial expertise played a key role in growing Winter Park Lodging Company and launching Steamboat Lodging Company. Both companies were purchased by Continuum, which I facilitated. I then transitioned into overseeing accounting operations in the western region.
After two years with Continuum, I founded Flow Financial Analytics, where I now coach vacation rental managers in optimizing their finances, accounting, and revenue management.
Getting Started
1
First, fill out a contact form. We'll then schedule a consultation to talk about your goals and how coaching works. This consultation will help me assess if coaching is a good fit for you, and it will also give you the chance to meet me and decide if you'd like to work together.
2
After our first meeting, we will develop a personalized financial analysis and individual roadmap for you. Every business solution is unique, as there is no one-size-fits-all approach. I look forward to hearing about your story and discussing how to accomplish your goals.